We Are All Weird - Seth Godin's latest 'book' "I'm actually listening too it on my Kindle as an audiobook.
Thats Weird eh! So a man that has brought physical books all his life (cause he likes them and collects even) in one weekend not only started using a Kindle with downloaded books - but just went to audio when he had a choice of the latest book in this format - and it was instantly playable.
Weird and my choice - not exactly main stream yet - or is it?
What is main stream - well its what we feel safe in, its where most TV, Sport, Malls, Fast foods etc. are. Its were Banking, Finacial services and Coporate companies live. Its main stream and 'normal'. It doesn't change much, in fact the point is NOT to change as the need is to stay in this place as thats their market.
But then people arn't living like that any more. We are not main stream at all went YOU LOOK CLOSE. From a distance we look similiar and in the middle of the bell curve (normal) - but actually we are all very different. We are being encouraged to be different. We make choices for what we really want, and now we can get what we want because there are billions of choices available, and accessable through the web.
Normal wants to tell you though that 'weird' is not right. But then 'normal' was Tower Records, Borders & Whitcolls, the UK unions, 'i only brought Sony' and shortly the video shop.
Thats what this book is all about."
